Vivid Venture

Artwork, Installation, Lighting, Design

Vivid Venture

Artwork, Installation, Lighting, Design

Vivid Venture

Artwork, Installation, Lighting, Design

Vivid Venture

Artwork, Installation, Lighting, Design

Vivid Venture

Artwork, Installation, Lighting, Design

Venture is an artwork that expresses a sense of uncertainty and opportunity. It is a visual and experiential expression of a generation's response to the unknown. When you approach the artwork, you are intrigued by flickering diagonal lines – perhaps they signify danger or urgency; perhaps you are about to enter a dynamic, exciting space. As you walk through Venture, you are surrounded by a series of teepee structures, which evoke memories of childhood tents, where you used to play, hide, scheme and dream. It is a space where you can feel safe. These structures are made of LED light tubes, programmed to flicker so that each pole is illuminated at different times. From a distance, it seems as if diagonal lasers are flashing and striking across the alleyway.

Venture is an artwork that expresses a sense of uncertainty and opportunity. It is a visual and experiential expression of a generation's response to the unknown. When you approach the artwork, you are intrigued by flickering diagonal lines – perhaps they signify danger or urgency; perhaps you are about to enter a dynamic, exciting space. As you walk through Venture, you are surrounded by a series of teepee structures, which evoke memories of childhood tents, where you used to play, hide, scheme and dream. It is a space where you can feel safe. These structures are made of LED light tubes, programmed to flicker so that each pole is illuminated at different times. From a distance, it seems as if diagonal lasers are flashing and striking across the alleyway.

Venture is an artwork that expresses a sense of uncertainty and opportunity. It is a visual and experiential expression of a generation's response to the unknown. When you approach the artwork, you are intrigued by flickering diagonal lines – perhaps they signify danger or urgency; perhaps you are about to enter a dynamic, exciting space. As you walk through Venture, you are surrounded by a series of teepee structures, which evoke memories of childhood tents, where you used to play, hide, scheme and dream. It is a space where you can feel safe. These structures are made of LED light tubes, programmed to flicker so that each pole is illuminated at different times. From a distance, it seems as if diagonal lasers are flashing and striking across the alleyway.

Venture is an artwork that expresses a sense of uncertainty and opportunity. It is a visual and experiential expression of a generation's response to the unknown. When you approach the artwork, you are intrigued by flickering diagonal lines – perhaps they signify danger or urgency; perhaps you are about to enter a dynamic, exciting space. As you walk through Venture, you are surrounded by a series of teepee structures, which evoke memories of childhood tents, where you used to play, hide, scheme and dream. It is a space where you can feel safe. These structures are made of LED light tubes, programmed to flicker so that each pole is illuminated at different times. From a distance, it seems as if diagonal lasers are flashing and striking across the alleyway.

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Team: Lauren Murphy / Dominique Chan / Shelley Javier /
Thomas Pranadjaja / Jonathan Key / Jonathan Low

Photography+Video & Light Show Design: Jonathan Key
Additional BTS Photography: Victor Caringal 

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Jonathan Key is an Artist, Designer & Creative Director of 3:AM.
His artwork explores themes of humanity, psychedelia & visions.